A|wear launches Autumn ’10 collection

Last week I had the pleasure of taking part in the A|wear Autumn press day at their Dublin offices. It was a beautiful sunny day out so at first it felt a little strange looking at fur coats and muted colours, but I quickly forgot the humidity outside and got lost in the ’60’s kitten vibe of the room I was in! A|wear’s latest collection might be its best yet. With 3 distinct looks, there’s something for everyone – and more importantly, for everyone’s budget. ‘Factory Girl‘ is all about channeling your inner ’60’s beauty, full of retro brights, animal prints and the tiniest of dresses. ‘Surplus Glamour‘ is for the girl who likes her military look served with a lot of glam factor, with satchels, fitted jackets and pretty florals. For the boho chicks amongst us, they have ‘Bohemian Spirit‘ full of flowing maxis, chunky knits and tapestry print bags. See more images after the jump – I tried to keep my photos different to the items on the A|wear facebook page for variety…

A|wear has always been keen to impress upon the punters that its all about affordable prices. What I love about this latest collection is that it has some keys pieces that can transform anyones wardrobe to make it A\W ready. You could buy an impressive capsule collection here for €200 which would include a coat and bag! So what pieces stood out the most to me? Well, I’m a sucker for a pussy-bow blouse anyhow but I adored both a short sleeved and long sleeved one (pictured below) that I will be buying asap. I was also in love with an off gray satchel with black straps. Camel is the colour of the season and A|wear don’t disappoint with an ultra soft coat with bell sleeves. If I still haven’t had my fill when I pick all those up, I might manage to fit in a chunky white cardigan 😀

A|wear were very excited to show me the first piece they will have shown in Vogue magazine, a fur gillet (pictured below) which impressed the Vogue team at the A|wear showcase earlier this year. With backing like that, its pretty much a guarantee this item will fly off the shelves!


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